Academic Year 2020/21





School of Design



Degree Programme of:


Communication Design
Laurea (Equivalent To Bachelor Of Science)


Milano Campus

1. General Information

School School of Design
Code Reference Law1088
NameCommunication Design
Reference LawOrdinamento 270/04
Class of degreeL-4 - Industrial Design
Degree level Laurea (Equivalent To Bachelor Of Science)
First year of activation 2008/2009
Official length of the programme 3
Years of the programme already activated 1,2,3
Official language(s) Italian
Campus Milano
Dean of the School Luisa Maria Virginia Collina
Coordinator of the Study programme Valeria Luisa Bucchetti
Website of the School http://www.design.polimi.it
Website of the Study programme
https://www.designdellacomunicazione.polimi.it/


Central Student Office - Milano Bovisa
Address VIA LAMBRUSCHINI, 15 (MI)

2. General presentation of the study programme

The rapid development of the media (internet and digital communication systems), the increase in the services governing their production/management, and the devices and occasions for communicating and interacting - all of this is making communication an increasingly large and complex sector.

The communication and information sectors are characterised by a generalised presence, an in depth dissemination, and a strong and powerful framework. The communication and information industry is one of the driving forces in modern society. The artefacts and systems designed by communication designers maintain a constant and cross disciplinary presence.

Communication design uses publishing to help spread cultural awareness. It is where media is computerised, and where new methods of the production and dissemination of information takes place.

Communication design works with the interfaces that are connected to products and services, which create a relationship with the user.  It can also work with various people and their environment to promote conscious access and use. Some examples of this could be in a large scale distribution plant where consumers come in contact with goods, in the entertainment industry, in sports, in planning of the identity and the dynamics of events, and their dissemination on the various media.

Communication designers are cultural operators who contribute to building relations between subjects in society. These relations are always strictly connected to the contents being conveyed, which contains either persuasive or prescriptive type. Communication designers must take into account the idea of visual contamination, communication saturation and the information overload phenomena, symptoms of a system (where technologies require an overview and direction), conscious choices, and planned trajectories.

Communication designers should be at ease with all aspects of a communication project. These aspects include, but are not limited to: publishing graphics, TV, audio-visual and multimedia publishing, coordinated corporate image and brand identity, product packaging and communication, script character design, web design, data and information visualization, interactive communication artifacts, and service/complex communication design (social networks and joint platforms). All of this takes place with a vision which sets communication as the fundamental strategic linchpin in contemporary society. This design requires specific tools and methods, and an ability to work with the most modern visualization and communication technologies.

In particular the specific skills of communication designers relate to several subjects such as integrated two dimensional and three dimensional communication systems (static and dynamic), lettering, visual perception and variables. Their skills can also include designing sign information, static and dynamic representation techniques (photography, motion graphics, movie design), designing analogue communication products and digital devices, and off-line and on-line platforms (the web and other internet platforms including mobile platforms).

The course catalogue encompasses a Laurea (equivalent to Bachelor of Science) course and a Laurea Magistrale (equivalent to Master of Science) course in Communication Design. The Laurea courses are designed for students with a solid cultural background, a great deal of interest in the subject of design culture (generally and specifically in all aspects of communication), and an openness to learning techniques, methods and languages in their most innovative forms.


3. Learning objectives

The title of the Communication Design laurea (equivalent to Bachelor of Science) programme corresponds to one of the training profiles set out in the Class 4 degree description. The course of study is designed to train professional designers working in the visual communication, graphics, multimedia and on-line interaction sectors. The qualification does not overlap with the professional profiles encompassed by the Class 20 Laurea course category, Communication Science. This course category is designed to train professionals to analyze and gain a critical understanding in the communications sector, and to train professionals working in communication fields who are not strictly visual design linked.

The fundamental objectives of the course of study for Communication Design graduates deal with the mastery of the cultural, scientific, methodological and technical tool elements which are the basis of communication systems design. The ability to take on the media system from the starting point of the world of communication is of central importance; the social, culturalrelationship, symbolic and perception elements are fundamental and apart of the various forms of communication.Other powerful elements are the ability to interpret specific use contexts, the ability to translate analysis elements, and the ability to incorporate the information content framework into new artefacts.  The graduates should be able to elaborate on new communication formats, innovate format types by applying analogue and digital communication technologies, and integrate the various systems and cross-media support solutions. 

Communication design training also requires mastery of the ability to visualize the design idea and mastery of the analytical process in its various creative and implementation phases. These phases include the choice of design field to reference communication scenarios, elaboration of the concept, simulation, and artefact implementation.
Abilities and skills relating to language and visual culture/ representation are at the heart of suitable expressive processes and thus of fundamental importance.

As compared to the subsequent Laurea Magistrale (equivalent to Master of Science) programmethe design focus of the Laurea course contains aspects of technical project management and implementation. The aim is to train graduates capable of interacting with project partners in the marketplace (including the non-profit sphere), andbecoming familiar with the necessary language and pertinent skills. The Laurea course also displays an awareness of evolutions in economic and productive systems and new open information. The course also instructs about exchange and dissemination methods.
The ability to monitor productive and implementation decisions relating to the design technologies, media, and devices are of fundamental importance. This monitoring is necessary in order to fully understand these items with the perspective of socio-economic sustainability.

Below are the main academic subjects in the educational programme of the Laurea:

  •          Framework of the design culture sphere (ICAR/13).
    The mastery and use of the other subject fields studied in lecture form ends with laboratory type teaching methods. In design this knowledge is used in the analysis phase (i.e. in the concept definition phase) to interpret problem solving in terms of design opportunities, limitations, potential, selection and priority hierarchies, and for user-communication interaction analysis.
    In relation to the information content, other content to be utilized should include:analysis of artefacts and artefact systems in their formal, structural, functional, type, morphological and interaction characteristics. In the design synthesis phase, by contrast, this knowledge is used for development-design. This cumulates with achieving an ability to:
    - translate communication demands into formats and artefacts;
    - define an artefact's components, technologies and assembly methods on the basis of the required communication functions;
    - link up product requirements with the communication system and its channels.
    The objective of this study unit - the corner stone in designer training - is to provide students with a method to tackle a range of design themes by means of paradigmatic design experiences. For all intensive purposes these themes are of a medium design complexity.
  •          Humanities Studies (SPS/07; M-PSI/01; ICAR/13). The aim of the humanities studies is to analyse and interpret the social and cultural contexts of the products designed. These meaning systems are created around communications artefacts in their aesthetic and cultural components. The humanities also contribute to integrating communication artefacts into culture and information production systems by means of socio-technical, anthropological and artefact value and sign interpretation tools as well as providing an understanding of the perception and communication qualities which characterise the product-user relationship.
    The goal of this field of study is to supply students with methodologies and tools from semiotics for design and ethnographic, anthropological and sociological research applied to user analysis, contexts and uses.
  •          Historical-critical studies (SSD ICAR/13, L-ART/03, L-ART/06; ICAR/18). The aim of the historical-critical studies is to supply students with knowledge of evolutions in design culture and their links with evolutions in art, architecture, visual communication, design and fashion movements.
    The educational objective of this unit of study is to supply students with the ability to interpret design in its context of reference using historical study methods;
  •          Visual culture and representation studies (SSD ICAR/13, ICAR/17, MAT/08). The aim of the visual culture and representation studies is to analyse the use of language, tools and techniques related to the morphological and functional representation of communication artefacts (drawing by hand to digital representation, photography to simulation and prototype model production). Through these courses the student should acquire the ability to read and interpret visual languages, obtain a mastery of digital image production and manipulation techniques, and demonstrate a knowledge of perception mechanisms, colour systems, etc.
    The educational objective of this unit is to provide graduates with the ability to transfer analysis and design synthesis elements onto the visual plane.
  •          IT and communication studies (INF/01; ING-INF/05). The aim of IT and communication systems is to provide an in-depth study into the basics of IT system functioning and hardware/ software skills as well as the languages on which multi-media and interactive graphic design are based; 
  •          Corporate economics and financial feasibility studies for design (SECS-P/13; ICAR/22; ICAR/13). The aim of these courses is to provide an in-depth study of economic systems, the corporate context, the market and problems relating to marketing as well as financial feasibility analysis techniques for communication products. Students are also taught the ability to interpret the fundamental features of companies that impact design strategies.
    The objective of this unit is to make students aware of economic decision making processes, and the elements which characterise company coherence in design innovation processes.

    The resulting professional is a 'design technician' with the skills required to perform the various technical-design tasks at the highest level. The professional should take into account the creation, design, development and implementation phases leading to the production of product series and their distribution and dissemination in the media system.
    Within this course of study, specific subject areas can be studied in greater depth. These courses can include cutting edge developments for professional design development or strategic sectors for the development of the Italian and global economies.

4. Organization of the study programme and further studies

4.1 Structure of the study programme and Qualifications

Design Studies courses provide theoretical, academic and professional training for designers, i.e. professionals with know-how and skills relating to industrial product design, production and promotion. At the School of Design the term industrial product does not simply mean a concrete product such as a car, furniture item, object, garment or accessory but rather all communication and 'meaning' building elements relating to products such as graphics and brand design rather than websites or fashion cat walks.

This study sphere responds to training demands from the consumer product industry, local government, communication, interior and installation design companies and studios as well as the retail and distribution sectors for these products.

The courses of study offered are structured into two different laurea, the so-called 3+2 formula, the level I laurea and the Laurea Magistrale, a further two years of study.

The Laurea trains design technicians, i.e. graduates capable of playing a supporting role in all technical and design activities from the creation stage right through to production and distribution on the market with different characteristics for each laurea course.

The Laurea Magistrale trains graduates capable of managing design activities and identifying strategic ends. These professionals are capable of co-ordinating complex project activities aimed at creating structured and differentiated product systems in accordance with brand identity and market dissemination strategies.

These two programmes of study are supplemented by a wealth of level I university master courses which students can access with a three year laurea, and level II masters which students can access with a Laurea Magistrale. Lastly on completion of a level II laurea students can move on to Design Department PHDs, a qualification which is much sought after in the design researcher training context.

Level I Laurea

 

Level II continued study laurea

Product design

Integrated Produc Design

Communication Design

Communication Design

Fashion Design

Design for the Fashion System

Interior Design

 

Interior and Spatial Design

Product design

Design & Engineering

Mechanical Engineering

Material and Nanotechnology Engineering

Product Design/Communication

Design/Interior Design/Fashion Design

Product Service System Design

Product Design/Communication

Design/Interior Design/Fashion Design

Digital and Interaction Design

Interior Design/ Product Design (Product)

Yacht & cruising vessel design- La Spezia campus

4.2 Further Studies

The qualification grants access to "Laurea Magistrale" (2nd degree), "Corso di Specializzazione di primo livello" (1st level Specialization Course) and "Master Universitario di primo livello" (1st level University Master)


The qualification enables students to access Laurea Magistrale, Level I Specialisation Courses and Level I University Master's courses.

The Laurea Magistrale  continuing the three-year Laurea in Communication Design is Communication Design with which it constitutes one single Programme Board (Consiglio di Corso di Studi, or CCS).

The Laurea Magistrale in Product Service System Design, Digital and Interaction Design can also be considered of continuity.


5. Professional opportunities and work market

5.1 Professional status of the degree

In the communication field, the final profiles coming from the Laurea triennale (equivalent to Bachelor of Science) can be defined as project technicians. Project technicians specialize in the final design of communication through the management of the main digital tools and the application of the specific methods of this area. These profiles have found their way into every organization with a strong commitment to build an identity and physical and digital communication channels, in all contexts. The multi-media and traditional publishing sector, advertising and communication companies, IT consultancy and cultural institutions, museums and cultural heritage promotion and strategic service provision are also potential career options.

5.2 Careers options and profiles

The Communication Design graduate students form part of the professional system that takes on implementation roles, teamwork, interpreting and implementing design requirements and translates them into appropriate financial, ergonomic, manufacturing, representation and modeling forms for production. This course of study responds to training demands from the communication artefact industry and its corollaries, graphics, multi-media communications studios, product distribution, and retailing systems for all aspects relating to product communication. Graduate students specialize in the final design of communication through management of the main IT tools and through the representation methods of the graphic project.
Graduate students can become a designer in the field of traditional and multi-media publishing sector (on-line and off-line), in the visual design of tools and multimedia products, in designing branding and advertising initiatives, in the design of promotional communications of products, institutions, services and companies, and finally in the design of graphical interfaces and signs. In addition to those of the communication agencies the areas of work are those of the IT consulting companies, cultural institutions, museums, promotion of cultural heritage, as well as the possibility to grow as an autonomous entrepreneur as a freelancer or by setting up a company.


Surveys of University Assessment Commission
https://aunicalogin.polimi.it/aunicalogin/getservizio.xml?id_servizio=204&idApp=1&idLink=5219

5.3 Qualification profile

Communication designer

profile in a work context:
Designer working in the field of visual communication, graphics, multimedia and online interaction. In the communication field, the final profiles coming from the Laurea triennale (equivalent to Bachelor of Science) can be defined as project Technicians and they have a specialization in the final design of communication through the management of the main IT tools of the representation methods of the graphic project. 

They can have the role of project technical assistant in the field of traditional and multi-media publishing sector, assistant in the visual design of multimedia tools; assistant in designing advertising initiatives; design assistant of promotional communications of products, institutions, services and companies; project technician of graphical interfaces, logos and signs, posters, etc.


skills of this function:
Specific skills: 
- take on the media system from the starting point of the world of communication users is of central importance with all the social, cultural, relationship, symbolic and perceptional elements which are so fundamental a part of the various forms of communication;


- read the specific use contexts;


- translate analysis elements and the information content framework into new artefacts elaborating new communication formats, innovative format types both by applying analogue and digital communication technologies and by integrating the various systems and "cross-media" support solutions;


- choose the technological, media, support, production and realization solutions which come with the project, in order to interpret these last ones from the perspective of socio-economic sustainability;


- working in teams, interpreting and implementing design requirements and translating them into appropriate financial, ergonomic, manufacturing, representation and modelling forms for production.


Job opportunities:
The multi-media and traditional publishing sector, advertising and communication companies, IT consultancy and cultural institutions, museums and cultural heritage promotion and service provision are also potential career options.

These profiles find their place in companies and institutions with strong attention to company communication or to the web presence through the e-commerce; they also have many opportunities in the multi-media and traditional publishing market, advertising and communication companies, IT consultancy companies, cultural institutions, museums and cultural heritage promotion and service provision.


6. Enrolment

6.1 Access requirements

Italian secondary school leaving qualification or other comparable foreign qualification (level 4 EQF)

6.2 Requested knowledge

In order to optimise the use of the resources available in the campuses, the total number of places for enrolment in the first year of each Study Programme of the University is set by the Academic Senate when defining the educational offer, based on the indications provided by the School of reference.

Enrolment in the first year of the Laurea study programmes of the Design School of Politecnico di Milano is subject to a test aimed at assessing the knowledge required for admission and aptitude for studies. The test of the knowledge required for admission is carried out through a test that is the same for all the Design study programmes activated by the University (TOLD).

The TOLD is structured in multiple choice questions and it is possible to take it online on a PC, at the Politecnico campuses.

TOLD is available in two different periods:

  •          test in advance, from March to July: for high school students or students that already hold a diploma;
  •          standard test, in August: for students that hold a diploma.

 

The student, when registering for the test (one test for each period), must indicate in order of interest one or more study programmes, among the four Design study programmes, for which s/he wants to be taken into consideration.

At the end of each test period a ranking list is drawn up, only students that reached the minimum threshold of 30/100 (20/100 for non-EU students) will be included in the ranking list. Each candidate will be taken into account only for the study programmes that s/he mentioned as a preference during the registration to the test. Those listed in the ranking list can proceed with enrolment.

The ranking list, with indication of only one study programme to which it is possible to register, is published online in the Official Noticeboard of the University.

 

The Design test is carried out through the use of Personal Computers located in IT classrooms within the University.

It consists of 60 questions, to be answered in 1 hour and 20 minutes, which have five answer options. The student must identify the right one, and do not consider the wrong, not weighted or less possible answers.

The subjects covered by the admission test are:

  •          geometry and representation: 12 questions in 20 minutes
  •          logic: 6 questions in 10 minutes
  •          verbal comprehension: 6 questions in 10 minutes
  •          history of design, history of art: 12 questions in 15 minutes
  •          general knowledge: 24 questions in 25 minutes 

The score is calculated as follows:

  •          1 point for each correct answer
  •          0 point for each answer not answered
  •          0,25 points for each wrong answer

This score will be then converted into hundredths and will be calculated up to the second decimal place.

In case of equal score, the score obtained according to the following order will prevail:

  •          Geometry and representation
  •          Verbal comprehension
  •          History of design, history of art
  •          Logic
  •          General knowledge

Furthermore, In case of further equal result, priority is given to the younger student.

The Design test has a minimum threshold. Even with available places, the following students cannot be enrolled:

-       “ EU students and similar students” who have not obtained a score equal to or greater than 30.00/100

-       "Non-EU students" who have not obtained a score equal to or greater than 20.00/100

The position of the candidates in the ranking list is based on the score, on the places available for each test session and on the order of preferences expressed.

 

For enrolment to Design study programmes, 3 enrolment periods are provided:

- Enrolment in advance: for those who have taken a test in the session in advance and have obtained a good position in the ranking list, you can enrol, after obtaining the high school diploma.

- Standard enrolment: for those who took the test in the September session and obtained a good position in the ranking list.

- Second-chance enrolment (following a request for inclusion in the ranking list): if at the end of the standard enrolment period there were still places available, if after his/her request for inclusion in the ranking list, the student obtains a place in the ranking list.

Verification of English knowledge and English OFA

Politecnico di Milano requires students to properly know the English language. After taking your admission test, the student must take the TENG (Test of English) English language test. The TENG (Test of English) must be taken even if the student already has external certificates attesting his/her knowledge of the English language.

The TENG, made of 30 multiple choice questions, will be held on Personal Computers and will last for 15 minutes. At least 24 questions must be answered correctly: failure to reach this threshold leads to the assignment of Additional Educational Obligations (OFA) of English. The English TENG test will not be included in the calculation of the score for the ranking lists.

The fulfilment of the English OFA can be reached through:

-       submission of one of the English language certificates recognized by Politecnico di Milano, by delivering the certificate to the Registrar’s Office

-       participation to dedicated test sessions to verify the English language knowledge.

More detailed information on the admission procedures, including the updated dates of the sessions scheduled for the test, are available, updated, on the University Web site at:

http://www.poliorientami.polimi.it/come-si-accede


How to access it
http://www.poliorientami.polimi.it/cosa-si-studia/corsi-di-laurea/
The educational offer at the Politecnico di Milano
https://aunicalogin.polimi.it/aunicalogin/getservizio.xml?id_servizio=204&idApp=1&idLink=4951

6.3 Deadlines for admission and number of places available

There are 180 places (of which 5 are reserved for non EU students including 2 Chinese students on the “Marco Polo” project).


How to become a student at Politecnico di Milano
https://aunicalogin.polimi.it/aunicalogin/getservizio.xml?id_servizio=204&idApp=1&idLink=5179

6.4 Tutoring and students support

Under the name of in-course orientation and tutoring, there are all activities aimed at providing assistance to students before and during their university career, in order to carry out this activity within the time limits set by educational regulations and in a profitable way from the point of view of professional and human skill education. Therefore, tutoring activities are different from institutional educational activities, although they can integrate, or be complementary, of these last ones. Tutoring activities can be carried out by laurea magistrale students, by Ph.D. students, by professors and externals.

Tutoring activities are planned and managed by the School in close coordination with the Study Programme.

At University level, the Financial Aid and International Mobility Service is the connection point with the Schools for administrative aspects related to the assignment of tutoring tasks to students of the Laurea Magistrale (equivalent to Master of Science) Study Programme.

Tutoring activities are divided into the following services:

- didactic orientation for first-year students and for students of the following years;

- orientation and support for 3rd-year students who want to activate curricular internships to replace the internship provided in the Study Plan or extra-curricular internships;

- didactic support meetings held by professors (to help students in their inclusion and learning choices);

- support/reception activities for first-year students of Laurea (equivalent to Bachelor of Science) Study Programmes, both at the counter and through the new communication channels activated by the School;

- support for students in international mobility programmes;

- assistance for review and recovery seminars;

- assistance in computerized classrooms, libraries and laboratories;

- assistance in acquisition and development of didactic material.

 

For students who wish to enrol in the Design School's Study Programmes, Open Days are organized in which each Study Programme presents the educational offer through presentations and/or open lectures.

A Guidance service is available at the School with the purpose of providing information on the teaching and educational contents of its programmes of study and clarifying, to future first-year students, the educational objectives and potential career opportunities.

Every year, for first-year students, a welcome day is organized to present the organization of the School, the offices and their skills, the international mobility programmes, the School and Politecnico communication tools: the Web site of the Design School, the Trouble Ticketing, the chat, the Beep portal, the library services, the instrumental laboratories and the Safety week (week in which the students obtain the qualification to access the Laboratories). During this meeting, the Joint Committee and Student representatives have their time for a wide presentation.

The Student Representatives of the School Board have prepared a Vademecum to present and summarise the services that students can access.

For students already enrolled, there are presentations of the optional courses and Synthesis Laboratories. In addition to the teaching sheets that provide detailed information about the course methods, the students can access the Web site of the School and see slides and videos prepared by professors in order to summarise the topics that will be covered during the programme.

The School organizes "Lectures 0" to give information about the University's facilities and services and to explain the organization of the study programmes; the coordinators can organize this Lecture as a collective event, with the other Study Programmes, or during the first day of lesson of one of the courses of the specific Study Programme. The students of the following years are provided with information on the educational offer and on specific initiatives of the year of their study programme.

The Topics of Lectures 0 are:

Organization of Study Programme and University Services (I L);

experiences abroad (II and III LT);

post-graduate training: Laurea Magistrale Study Programmes and Specializing Master of I level;

world of work and Career service (III LT)

LM admission: criteria and N and V parameters (II and III LT);

evaluation questionnaire about teaching (I, II; III LT);

questionnaire on services and on the overall training career (III LT);

final test: type of exam, choice of the supervisor and final score (III LT).

For students already enrolled, the School provides activities with the aim to:

- help students remove any obstacles to their attendance and learning with initiatives tailored to individual student needs, attitudes and requirements;

- encourage a more active participation by students in the educational process.

A reference professor/tutor has been selected for each study programme and s/he is the official reference point for any School guidance. The service is organized within the study programme and, in particular, it consists of:

- the service is programme of study specific and deals in particular with: support services for students who require help in solving problems or clarifying concepts;

- approval and possible drafting of texts concerning the presentation of the study programme of which the professor is the contact person;

- identification of student projects from each specific laurea course to be used as guidance tools at Open Days and on the School's official communication channels.


Tutoring
https://www.design.polimi.it/en/1/teaching/services/tutoring
Polinternational
https://aunicalogin.polimi.it/aunicalogin/getservizio.xml?id_servizio=204&idApp=1&idLink=5198

7. Contents of the study Program

7.1 Programme requirements

The final graduation relates to the acquisition of 180 Credits. Students graduating from the Degree Course must possess a solid basic education within the context of design disciplines that qualifies them for in-depth study both of the methods and the technical-operative aspects. They must, in particular, know the instruments, techniques and technologies used in the design of communication: from techniques of visual, photographic, typographic and video representation, to the techniques of image manipulation and visual languages, from the knowledge of perceptive mechanisms to familiarity with chromatic systems. They must furthermore master the instruments necessary to design communication in various areas of graphic design as publishing, sign systems, coordinated image, as well as those of interactive and multimedia communication systems based on new technologies, as digital products and web sites.
The education also requires a mastering of scientific and technologic skills (instruments and technologies associated with visual and multimedia design projects, both off-line and on-line; communication formats and architecture of information technologies; techniques of prototyping, reproduction and mass production of the product; technologies of printing and pre-printing processes and the diffusion of communication artifacts in the web; elements of the economic and productive systems with particular attention to the know-how associated with production systems and cycles, industrialization, and business culture in its economic, management and organizational aspects etc.) as well as theoretical-critical ones (historical knowledge on graphic design and communication, their evolution, the study of semiotics, the languages of on-line and off-line communication, etc.).

7.2 Mode of study

The Study programme has a full-time attendance that is divided over two semesters.
The teaching methods are: Single Subject Courses, characterized by theoretical contents that are communicated with ex cathedra lectures and verified during the year with tests and interviews; Integrated Courses, they refer to more than one discipline or specific area and sometimes they are provided by two or more professors, each one providing his/her contribution; Laboratories, where the students carry out project activities, under the guidance of the team of professors, each one providing his/her contribution applied to the project topic (the Project Laboratories use Experimental Laboratories that offer the opportunity to experiment and use tools, technologies and machineries useful for the project).
Workshops are also included within the curricular offer, or full time courses lasting a week in which students develop a project under the guidance of a foreign visiting professor, a professional with clear reputation or in co-tutorship with a company. By participating in this activity, the student fulfils the traineeship activity required by the educational system.
The Erasmus Programme and the other international mobility programmes are an opportunity for students to spend a study semester abroad at qualified European universities.


Guida al Piano degli studi e allocazioni in sezioni e insegnamenti opzionali per i Corsi di Laurea e Laurea Magistrale
https://www.design.polimi.it/en/1/teaching/studying-design/career-guides
Internship
https://www.design.polimi.it/en/1/teaching/studying-design/curricolar-internships

7.3 Detailed learning objectives

At the enrollment, the student is placed in a Section (PSPA, Pre-approved study plan): the division into Sections is necessary to divide the total number of enrolled students in the Laboratories and Single Subject/Integrated multi-section courses. The allocation in the Section is kept during the career: the student can choose optional courses and Synthesis Laboratories.
Students' ability to choose the courses and credits to be included into their Study plans is ruled by the regulations of the School which makes available a credit offer for each year of the course (“nominal offer”).
Each year students can choose courses for a different number of credits than that specified by the nominal courses to graduate their study programmes according to their needs.
The minimum number of credits a student can enrol on is 30 unless the number of credits needed for course completion are fewer than this.
The maximum number of credits a student can enrol on is 80, respecting exam priorities.
The current framework of the study plan requires the course exam sequence to be respected. Courses designed for later years of the programme cannot be included to the Study Plan of the following year (“advance inclusion”) unless all previous and current year courses have also been included into it.
In order to include the 2nd year Laboratories, it is necessary to have passed all 1st year Laboratories; to include the Final Synthesis Laboratory of the 3rd year, it is necessary to have passed the 2nd year Laboratories and all the 1st year courses. As a result of this rule, there may be a change in the number of credits that a student may nominally enrol for.
The Educational Regulations also require that a specific number of credits are allocated to types of activity which can be categorised as follows:
- educational activities chosen independently by students (optional courses);
- educational activities related to the preparation of the final exam;
- activities related to educational work experience and guidance.


1 Year courses - Track: C1-C2-C3


Code Educational activities SSD Course Title Language Sem CFU CFU Group
097373A,B,CICAR/13
M-PSI/01
LABORATORIO DI ELEMENTI VISIVI DEL PROGETTO112.012.0
097363A,BICAR/13
ICAR/17
LABORATORIO DEL DISEGNO112.012.0
097392A,B,CICAR/13
L-ART/03
LABORATORIO DI FONDAMENTI DEL PROGETTO212.012.0
097349AICAR/18STORIA DEL DESIGN E DELL'ARCHITETTURA16.06.0
054493AMAT/08CURVE E SUPERFICI PER IL DESIGN26.0
[1.0Innovative teaching]
6.0
097376A,BICAR/13STRUMENTI E METODI DEL PROGETTO16.06.0
097378A,BING-INF/05ELEMENTI DI INFORMATICA E RETI DI CALCOLATORI26.06.0

2 Year courses - Track: C1-C2-C3


Code Educational activities SSD Course Title Language Sem CFU CFU Group
099662A,BICAR/13
ICAR/17
ING-INF/05
LABORATORIO DI COMPUTER GRAFICA112.012.0
052892A,B,CICAR/13
SECS-P/13
LABORATORIO DI METAPROGETTO112.0
[2.0Innovative teaching]
12.0
099685A,BICAR/13LABORATORIO DI PROGETTO DELLA COMUNICAZIONE VISIVA212.012.0
099660A,BICAR/13PROCESSI E METODI DI PRODUZIONE DI ARTEFATTI COMUNICATIVI16.06.0
099673CL-ART/03STORIA DELLE COMUNICAZIONI VISIVE26.06.0
099661CL-ART/06TYPOGRAPHIC DESIGN26.06.0
099679BSPS/08SOCIOLOGIA DEI PROCESSI CULTURALI E COMUNICATIVI26.06.0
099676BING-IND/35STRATEGIA ED ECONOMIA DEL PROGETTO26.06.0

3 Year courses - Track: C1-C2-C3


Code Educational activities SSD Course Title Language Sem CFU CFU Group
051223CL-ART/06STORIA DELL'ARTE CONTEMPORANEA26.06.0
052821----WORKSHOP TIROCINANTE26.0
[6.0Innovative teaching]
6.0
051224----PREPARATION OF FINAL WORK FOR GRADUATION--26.06.0

3 Year courses - Track: *** - offerta comune


Code Educational activities SSD Course Title Language Sem CFU CFU Group
Laboratori di sintesi finale
054806A,BICAR/13LABORATORIO DI SINTESI FINALE - SEZ.1118.0
[4.0Innovative teaching]
18.0
(Grp. Opz.)
054807A,BICAR/13LABORATORIO DI SINTESI FINALE - SEZ.2118.0
[4.0Innovative teaching]
054808A,BICAR/13LABORATORIO DI SINTESI FINALE - SEZ.3118.0
[4.0Innovative teaching]
Gruppo 1
053485--ING-IND/22AMBIENTE E PROGETTO16.06.0
(Grp. Opz.)
053516--SECS-P/08DESIGN STARTUP16.0
054667AMAT/08COMPUTER ANIMATION16.0
[1.0Innovative teaching]
056421A,BICAR/13FOTOGIORNALISMO: NARRARE PER IMMAGINI16.0
052034A,BICAR/13DESIGN & LAVORO26.0
056381--IUS/01IL DIRITTO DEL DESIGN16.0
053527A,BICAR/13IL FOTOGRAFO E IL PROGETTO26.0
056390--ICAR/16TEMPORARY STORE, POP-UP E SHOP SHARING26.0
051949A,BICAR/13WOOD DESIGN26.0
056419A,BICAR/13TECNICHE GRAFICHE AVANZATE & SOFTWARE DESIGN26.0
056382A,BICAR/13STRUMENTI E METODI PER LA COMUNICAZIONE DI IDENTITĄ16.0
051736A,BICAR/13DESIGN E RESTAURO26.0
056433A,BICAR/13LONGEVITĄ E INNOVAZIONE RESPONSABILE26.0
056387A,BICAR/13THE CITY OF CARE26.0
056439--ICAR/16TEMPORARY EXHIBITION DESIGN26.0
056386BING-IND/35ETICA D'IMPRESA26.0
054943A,BICAR/13DESIGN PER IL SOCIALE. CONTRIBUTO PER LA SOCIAL INNOVATION26.0
[3.0Innovative teaching]
051749--ING-IND/22INNOVAZIONI NEI MATERIALI E NELLE FINITURE26.0
053823A,BICAR/13ERASMUS EXPERIENCE26.0
[2.0Innovative teaching]
Gruppo 2
051951B,CM-PSI/01COLORE E PERCEZIONE16.06.0
(Grp. Opz.)
054941A,BICAR/13NEUROMARKETING E DESIGN16.0
052033A,BICAR/13DESIGN PER L'ARREDO/ IL MODELLO ITALIANO E I SUOI SVILUPPI16.0
055187A,BICAR/13ITALIAN DESIGN WAY: AN INTRODUCTION16.0
051819A,BICAR/13RELAZIONI EFFICACI: CONOSCERE SE STESSI E GLI ALTRI PER COMUNICARE CON SUCCESSO16.0
055190B,CM-PSI/01DESIGN THINKING PER LE SOFT SKILLS26.0
[6.0Innovative teaching]
053514A,BICAR/13LEGGERE IL CINEMA: UNA NUOVA PERCEZIONE26.0
056436A,BICAR/13LIFE STYLE AND FASHION26.0
056391A,BICAR/13DESIGN RESPONSABILE16.0
051880--M-FIL/04ESTETICA E DESIGN26.0
056448B,CM-PSI/01CICLO DI INCONTRI DI "CINEMATERAPIA"26.0
056449A,BICAR/13BRAND OF ME26.0
054989A,BICAR/13ESTETICA DELLE COSE:ABITARE COMUNICARE PRODURRE16.0
054975A,BICAR/13MESTIERI D'ARTE E BELLEZZA ITALIANA26.0
053733A,BICAR/13PROGETTO DELL'IDENTITĄ26.0
051864B,CM-PSI/01RETORICA DELLA PAROLA E DELL'IMMAGINE26.0
053824A,BICAR/13ERASMUS EXPERIENCE26.0
[2.0Innovative teaching]
Gruppo 3
052052A,BICAR/13CREATIVE CODING16.06.0
(Grp. Opz.)
051901A,BICAR/13DIGITAL STRATEGY26.0
056215A,BICAR/13SOFTWARE E GRAFICA PER IL WEB16.0
056395B,CM-PSI/01TECNICHE DI NARRAZIONE16.0
054980A,BICAR/13LICENSING E BRAND EXTENSION26.0
[6.0Innovative teaching]
056396A,BICAR/13TYPE DESIGN26.0
054823AM-FIL/05TEORIE DELLA COMUNICAZIONE26.0
053825A,BICAR/13ERASMUS EXPERIENCE26.0
[2.0Innovative teaching]

7.4 Foreign language

Foreign language assessment will be carried out in accordance with the university's methods as set out on the “Student Services/Guides and Regulations/Guide to the English Language”, web page: www.polimi.it.
For Study Programme of 1st level, the assessment takes place at the admission test centre. If the student does not pass the exam, an OFA will be assigned, which is an additional educational obligation to be fulfilled before the inclusion in the Study plan of 2nd year courses.
The English TENG test will not be included in the calculation of the score for the ranking lists.
The fulfilment of the English OFA can be reached through:
- submission of one of the English language certifications, recognized by Politecnico di Milano, to the Registrar's Office
- participation in specific dedicated test sessions to assess the English language knowledge
Students are encouraged to read this document carefully and respect the norms set out in it.
Specifically, note that: "Pursuant to Ministerial Decree 270/04 the Politecnico di Milano has adopted the English language as the European Union language which students must speak in addition to Italian".


Language courses
https://aunicalogin.polimi.it/aunicalogin/getservizio.xml?id_servizio=204&idApp=1&idLink=5160

7.5 Degree examination

The exam consists of a presentation of the final work (poster, prototype, video, etc.) that represents the project/s developed during the final synthesis laboratory and a portfolio with important projects and personal experiences performed during the educational career chosen. Both products are prepared under the Supervisor guidance, with the help, for what concerns the Portfolio, of the professor responsible for its drafting, where the CCS has decided for this solution. At discretion of Supervisor, it will be possible to add technical drawings, booklets, researches, models, and others to the project. Students will be able to refine the final work and portfolio during the PEL, following the instruction provided by each Supervisor.
Usually, the Final work is written in Italian or English. With a justified reason of the Graduating student, it is also possible to accept a written Final work in other languages, with the approval of the President of the Single Commission of L and LM degree examinations of the School (CU). In this case, presentation and discussion is carried out in Italian. If the Final work is written in a foreign language, it must have also an extract in Italian.
The final evaluation takes into account of the student's career in the three-year L study Programme and of the evaluation of the final exam.
There is only one Supervisor, and s/he must be a member of the Single Commission, and related to the Disciplinary Scientific Sectors (SSD), elective or supplementary SSD of the Study Programmes to which the Commission is referred or to other SSD explicitly specified in the Regulation of the School. It can be supported by one or more Co-supervisors, even those not belonging to the CU or by experts on specific subjects, even not from the School. The Supervisor can also take advantage of the support of companies, institutions, research centres, etc. The Supervisor is member of the Operational Commission (CO) that will evaluate the Graduating student.
The score is expressed in hundred-tenths. (/110). It consists of the sum of:
- the average obtained by the graduating student in the courses, weighted on credits, expressed as hundred-tenths and hundredths of
hundred-tenths (without considering any as extra activity and cum laude)
- and the increase awarded by the Operational Commission expressed as hundred-tenths and hundredths of hundred-tenths.
This sum must be rounded to the closer whole number (0.50 is rounded to 1.00) and limited to 110.
The CO can also award the “honours”. The "honours" has the meaning of a particular appreciation by the Operational Commission for the preparation and skills reached by the Graduating student, for his excellent curriculum studiorum and the quality and originality of the Graduation work.
Consult the Laurea exam regulations for further details.


Guida all'Esame di Laurea dei Corsi di Laurea della Scuola del Design
http://www.design.polimi.it/it/studiare-design/guide-alla-carriera/
Information concerning general rules and regulations, session calendars, registration and consignment of theses is available at
https://aunicalogin.polimi.it/aunicalogin/getservizio.xml?id_servizio=204&idApp=1&idLink=5141

8. Academic calendar

The Laurea course calendar is drawn up in accordance with study assessment methods which, for the Design School's Laurea programmes involve “ongoing” assessments performed during each semester. The academic year is made up of two semesters each of which consists of a teaching session and learning assessment sessions (exam sessions). The teaching sessions of each semester are made up of two periods of lessons, practice and laboratory work, with exam sessions with the related curricular workshop activities.
The teaching periods are approximately mid-September-December and end-February-early June.
In September, before the start of lectures, there will be a period for presentation of Study Plan.
The degree exam sessions are scheduled in these periods: February, July, September.


Lesson timetable, calendars and deadlines
https://www.design.polimi.it/en/didattica/translate-to-english-documenti/translate-to-english-calendario-accademico
Academic calendar
https://aunicalogin.polimi.it/aunicalogin/getservizio.xml?id_servizio=204&idApp=1&idLink=5122

9. Faculty

The professors' names of the Study Programme and what they teach will be made available on the degree programme from September onwards.
The Degree Programme is published each year on Politecnico di Milano's website.


10. Infrastructures and laboratories

The School of Design is based at Campus Bovisa-Candiani where the educational activities are held and where there are services for students (Experimental laboratories, Library, Study room, Press Service,...)
https://maps.polimi.it/maps/


https://www7.ceda.polimi.it/spazi/spazi/controller/Ingresso.do?check_params=1&al_id_srv=147&returnURL=http%3A%2F%2Fwww.polimi.it&lang=IT&__pj0=0&__pj1=c9e88a32967d047c7ed75ff019384e8e



Design Laboratories
The creation of big experimental laboratories supporting design education is in line with the Politecnico di Milano School of Design's experimental tradition, its inductive teaching model, in which 'knowledge' and 'know-how' are mutually supportive.
The purpose of these laboratories is the practice of activities which allow students to verify their design hypotheses and learn how to use the technical tools required for experimentation, representation and design communication.
The laboratories managed by the Design Department occupy an approximately 10,000 square metre space in the Milan Bovisa campus.

http://www.dipartimentodesign.polimi.it/laboratori/i-laboratori


11. International context

Building an international dimension for the School of Design and its Study Programmes has been one of its priority objectives since it was founded in the year 2000.

There are many reasons for this purpose: the nature of design which inherently draws its very lifeblood from its multicultural and multi-local character, its proximity to both the world of manufacturing - which has now taken on a global dimension - and the sphere of consumption whose dynamics and tendencies are visible in a range of local specific contexts; the very DNA of the design community which has always been international; Milan's acknowledged status as design capital, a crucible for designers from all over the world who have come here to study or open a studio; the desire to make educational trajectories increasingly permeable to impulses deriving from this stimulating context as in other dynamic foreign contexts, with the aim to teach to international professors and designers.


To these should be added more highly structured activities which aim to strengthen collaborative relations, in the didactic and research fields, with selected universities: this is the case of the MEDes_Master of European Design educational programme (with 6 partner universities), the LM Double Degree Programmes with Universities in China, Brazil, Colombia, France,
more are under preparation or cross-programmes with American universities, as well as the many ongoing international research projects.

The School of Design is a member of Cumulus, a network of European design schools, and of the main international design associations.
http://www.cumulusassociation.org/


12. Internationalization

For the School of Design, internationalisation has a double meaning: supporting student (and teaching and technical staff) mobility outwards and, on the opposite direction, attracting students, researchers, professors and visiting professors from abroad.

In relation to these two internalisation channels (dealt with separately, the first in this chapter and the second in the subsequent chapter), in recent years, the School of Design has committed itself to widen its international contact network and it now works with 200 design universities from all over the world in Erasmus exchange programmes (with 150 European universities), in bilateral exchange projects (with 60 non European universities), joint workshops with other schools, international internships and so on.

 

To encourage the internalisation most of the Master programmes are offer in English or have at least an English section.

 

International exchanges

The School of Design takes part in international student exchange programmes which offer students the opportunity to go abroad for a period, both during L and LM study programme, at one of the Politecnico's partner universities. A list of the School's partner universities is available on the Politecnico's web site and on the School of Design web site in the International Area.

 

The Erasmus Programme

The Erasmus programme was set up in 1987 by the European Community in order to give students the possibility to carry out a period of study at a foreign university within the European Union, from 3 to 12 months, legally recognised by their university.

In 2014 the European Union's Erasmus+ programme was set up for education, training, youth and sport, for the 2014-2020 period.

In particular, Erasmus for study enables university students to carry out a period of study at a university with a partnership agreement with their university. This mobility can entitle students for an economic contribution (under the conditions set out in the international mobility Call) and free registration at the host university. Students can thus follow courses and take exams at the partner university and have the exams recognised by their universities. The mobility can be carried out one time for each level of study.

 

Bilateral exchanges

The School of Design has also activated some bilateral agreements with non-EU universities. These are mainly intended for the use of Laurea Magistrale students and application can be submitted also by those who have already carried out an Erasmus experience abroad during their three-year study programme.

The procedures for admission to such exchanges are the same as those for Erasmus exchanges with the exception for the economic contribution for mobility, that in this case it is not guaranteed.

The bilateral agreement, in fact, enables students to attend a period of study abroad at a partner university without incurring registration fees at such universities. In some cases, however, a management fee for exchange students must be paid (e.g.: Orientation fee).

 

 

 

 

The MEDes Programme (Master of European Design (MEDes) From the a.y. 2002/2003, the School of Design activated the MEDes, as five-year international educational programme, in collaboration with six other famous European design universities and formalised through an agreement that relies on the Erasmus+ mobility programme since 2014.

6 students are selected for this excellence programme among all those enrolled on the 2nd year of the laurea study programmes in Industrial Product Design, Interior Design and Communication Design, that at the time of application are in order with the curricular exams and that have successfully attended at least one semester at Politecnico di Milano. The students apply immediately for two years of mobility (and for a total of five years of study including Laurea and Laurea Magistrale) and therefore they guarantee the continuation to LM at Politecnico di Milano, always by following the normal career planned by the university that provides the degree examination at the end of the 3rd year. In order to complete the full career, students can only graduate in their university of origin, for both Laurea and Laurea Magistrale.

In addition to Politecnico di Milano, the universities taking part in this programme are:

The Glasgow School of Art, Glasgow, Scotland

Aalto University, School of Arts, Design and Architecture, Helsinki, Finland

Konstfack University College of Arts, Stockholm, Sweden

Ensci Les Ateliers, Paris, France

KiSD - Köln International School of Design, Cologne, Germany

Universidade de Aveiro, Aveiro, Portugal

Candidates, admitted to the MEDes programme, have two study experiences abroad, in two partner universities: the first one during the 3rd year of I level Laurea, and the other one during the 1st year of Laurea Magistrale. The universities of destination will be chosen according to the aptitude shown by candidates during the selection process, to the selection made by the responsible professors during the workshops (organized every year in March, in one of the partner schools and with compulsory participation by the exchange students of 1st and 2nd year) and taking into account the preferences stated by the student.

 


Guide to the international mobility of Corsi di Laurea e Laurea Magistrale Scuola del Design
https://www.design.polimi.it/en/1/teaching/studying-design/career-guides
Information on exchange programmes, double degree projects and international internships, European research and international relations projects are available at
https://aunicalogin.polimi.it/aunicalogin/getservizio.xml?id_servizio=204&idApp=1&idLink=4660

13. Quantitative data

The  University Assessment Commission Nucleus perform periodic analysis on the overall results analysing the teaching activities and the integration of graduates into the work world. Reports and studies are available on the website of the Politecnico di Milano.


Data
https://www.polimi.it/il-politecnico/organi/nucleo-di-valutazione/dati-a-cura-dellufficio-di-supporto/

14. Further information

Students are encouraged to consult the School of Design site and in particular the Guides which regulate access, changing degree programme, courses and laurea exams for any other information they may need.


15. Errata corrige